While you may know that mobile web traffic is how people navigate online these days, have you thought about how a mobile-first design would affect the outcomes of your company? In a world where well over half of web traffic comes from mobile devices, businesses have no choice but to implement this design. A well integrated mobile website can increase user engagement and conversion rates significantly, but bad mobile site design can drive customers away. So, is your business ready to adapt to mobile-first design and win in the competition of the internet?
web design in Canada
If you are considering web design in Canada, then sticking to the old rules will not help you win. The game has changed completely, and it has become important to focus on mobile-first design now more than ever.
It is no longer enough to simply make your website responsive. A mobile first approach requires you to ensure that your site is designed for mobile users from the beginning. Why? Because the majority of Canadian citizens are using their smartphones to browse the internet.
That’s right, your audience is using their mobile devices to shop, browse, and idle on your website. Not optimizing for these smaller screens will ensure that your business will not attract many customers.
Conclusion
As you can perceive, the oversight of mobile-first design comes with repercussions. To stay competitive, engage users, and keep the brand loyalty intact, mobile-first design is a must-have. Over half of Canada’s web traffic comes from mobile devices and if you’re not optimizing for mobile, you’re risking your website’s success. Don’t become a statistic; embrace the mobile-first design approach alongside your website’s success. Remember, it’s success is largely dependent on optimizing for mobile and in return, your engagement and conversion rates will flourish.
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